Clever campaign attracts huge interest in Million Dollar Penthouse – AYA Aqualine Bondi Beach
As reported by Cassandra Glover in The White Report Q2 2023 | Full story here on page 26.
When you’re marketing Bondi’s largest single-floor penthouse, your strategy needs to be big and bold.
Ray White Projects Managing Partner Eddie Mansour and co-agent Jeremy Wiesner from Wiesner Property coordinated a campaign for the multi-million dollar AYA Penthouse.
Part of the Aqualine Bondi Beach apartment building, Eddie said he knew the penthouse deserved its own marketing campaign.
“Knowing we wanted it to stand out and be promoted as a campaign in its own right, we engaged Studio Nota creative director Nina Harcus, who had spent five years in New York creating marketing campaigns for new buildings.”
The AYA Penthouse was launched with a vibrant cobalt blue theme and the slogan “In Bondi Beach, size does matter”.
“As part of launching the penthouse we wanted to create a campaign that would be talked about and get noticed.”
“Think outside the box and be prepared to go outside of your comfort zone to harness the best result. The attention to the detail and little things is what will make a good campaign great.”
A stylish event was held to launch AYA Penthouse, and in the lead up, Eddie and Nina designed and sent out stunning PR boxes to special guests, featuring Bondi salt water gin and a video commercial introducing the penthouse.
The event was hosted at Bondi Liquor Co where Eddie and Nina rolled out the blue carpet to welcome guests.
“We sent out 100 boxed invites to VIPs, high net worths, influencers, buyers’ agents and local agents, plus an additional 50 digital invites,” Eddie said.
“We held the event in the distillery which was 50 metres down the road from the site itself.”
Two signature AYA cocktails were offered by the mixologists on the night with a AYA goodies bag – A1 sized floor plan, “size does matter” bag, and an AYA blue beach towel for guests.
“We had our two VR headsets in the back area which allowed guests to do a walk through of a one-to-one, digitally rendered layout of the penthouse, a sales tool we continue to use,” he said.
“The goal was to create awareness of the project and officially launch it to the marketplace as AYA.”
When it comes to marketing Bondi’s largest single-floor penthouse, we aimed high and it paid off. Stay tuned for more exciting updates as we redefine luxury living.
Introducing the AYA Penthouse – where bold strategy meets luxury living. Vibrant cobalt hues, exclusive PR boxes, and an unforgettable event launch. Stay tuned for more as we redefine what it means to live large in Bondi Beach.