Magnolia, Lane Cove – Case Study

“Ray White Projects worked very closely with SJD Property Group to generate a fantastic result through the marketing and selling of Magnolia. Eddie and his team were very proactive and ensured that they used their market insight to effectively reach purchasers, providing a timely and cost effective sell down of the project for our business. On top of that, their extensive database significantly contributed to the successful outcome of the sales and marketing campaign they managed”.  Alex Zhao, SJD Property Group Pty Ltd

Ray White Projects has a long standing relationship with SJD Property Group and have partnered with them on their striking Lane Cove development, Magnolia, achieving a complete sell out of the project prior to construction completing.

The Ray White Projects team was vital to the decision making process involving all aspects of the project. From the design, apartment finishes and apartment mix, to the impressive display suite and the distinctive project branding that was developed, Ray White Projects were SJD’s trusted advisor throughout the full lifecycle of the project.

Magnolia was designed by award winning architects Mijollo, who are a progressive firm that blends functional, environmental and economic requirements with the beauty of spaces. Magnolia is no exception; it has been designed for all types of buyers.

The development
• 86 apartments
• 1, 2 & 3 bedroom apartments with parking
• $100 million plus gross revenue

Our vision for Magnolia 
• Position the project as an urban and innovative residential development
• Highlight the prestigious location as a key selling feature
• Depict the creative apartment layouts and design using high quality finishes and an award winning architect
• A strong and consistent project brand presence from start to finish at all touchpoints
• Strategic promotion of the impressive display suite in Lane Cove

Delivery and value to the client
• Marketing Excellence – A bespoke marketing campaign and brand positioning to portray the product as an exclusive limited release in a prestigious suburb.
• Reliable Mentors – Ray White Projects were a key part of the decision making process in relation to all aspects of the project, always ensuring the highest quality in an efficient manner.
• Extended Team – Ray White Projects partnership with the local Ray White offices in Lane Cove and affiliate agents in South East Asia facilitated a complete sell down of the project.
• Absolute Sales Proficiency – Ray White Projects formulated unique sales strategies throughout the projects lifecycle to achieve a successful sell down of the project.

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