Ray White Luxury Report

Australia’s luxury home market is in a unique position.

As reported by Ray White Chief Economist, Nerida Conisbee | Full story here

We’re delighted to introduce the first Ray White Luxury Report, providing unparalleled insights into Australia’s high-end residential property market. As the nation’s leading real estate group, Ray White has an unmatched depth of data and expertise when it comes to luxury home sales.

This inaugural report leverages Ray White’s extensive data on property transactions across the country to offer a comprehensive overview of the luxury market. The report examines key trends and market performance in Australia’s most sought-after locations.

Ray White’s unique position in the market is a key strength of this report. As the agency that sells one in six homes priced above $5 million nationwide, we have an intimate understanding of the luxury property landscape. Our extensive national footprint and deep client relationships allow us to identify emerging trends and analyse market shifts with a level of granularity that is simply unmatched, as well as build our database of buyers in a higher price bracket.

Whether you’re a high-net-worth investor, a luxury homeowner, or simply have a keen interest in Australia’s premium real estate, the Ray White Luxury Report is an essential resource. Through incisive data analysis and expert commentary, this report offers a revealing window into the world of luxury property – providing the knowledge and insights you need to make informed decisions in this dynamic market.

Australia’s luxury home market is in a unique position. With a growing wealthy population and historically high price volatility, the timing of luxury home purchases has never been more important. Currently, the market is experiencing an unprecedented surge in prices for prime and super-prime properties, largely driven by limited supply, as there are only so many properties that can be built in the most desirable locations near beaches, bays, and rivers. Homes with unique characteristics, such as exceptional views or proximity to water, are seeing even greater price appreciation.

The Australian luxury home market demonstrated strong long-term growth trends over the past decade (2014 to 2023) with luxury house prices outpacing median prices at 84 per cent compared to 70 per cent and luxury unit prices outpacing median prices at 58 per cent compared to 31 per cent. Notably, Hobart led with a remarkable 122 per cent growth in luxury house prices and a 101 per cent growth in luxury unit prices. 2023 was a unique year though because for the first time in the past decade, median prices grew stronger than luxury prices.

In terms of transaction volume, the luxury home market experienced some notable shifts over the past decade. Melbourne dropped four per cent market share in luxury units and 12 per cent market share in luxury houses, while the Gold Coast emerged as a rapidly growing luxury unit market with a nine per cent increase in market share. Brisbane experienced substantial growth too with both luxury house and luxury unit prices surpassing the million-dollar threshold for the first time. Its luxury transaction growth rate in 2023 was the largest of any major city. Meanwhile, Sydney continues to dominate, accounting for 64 per cent of all luxury house sales nationally and 51 per cent of all luxury unit sales.

Overall, while 2023 saw stronger growth in median prices, the luxury market remains robust, particularly over a 10-year horizon. Regional disparities in growth rates and transaction volumes reflect varying market dynamics across Australian cities.